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Brazilian cotton hits the runway at Sao Paulo Fashion Week

The fashion show showcased models wearing 40 outfits made from denim

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Brazilian cotton hits the runway at Sao Paulo Fashion Week

Brazilian cotton producers took the natural fiber to the runway on Thursday night, strutting the catwalk of Sao Paulo Fashion Week (SPFW) in celebration of the 150th anniversary of jeans.

The fashion show, organized by the Sou de Algodao movement, showcased models wearing 40 outfits made from denim, the cotton-based material now synonymous with jeans.

Paulo Martinez, a Brazilian fashion icon who styled the show, pointed out that Brazilian cotton is “indispensable” in the manufacturing of the denim garments.

Brazil is just 400,000 bales away from overtaking the United States as the largest global cotton exporter in the 2023/24 harvest, according to USDA data, and will finish this season as the third-largest global producer, behind China and India.

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More important than the race to come out on top is to show the industry and consumers the quality of Brazil’s product, said the president of the Brazilian Cotton Producers Association (Abrapa), Alexandre Schenkel.

The country tracks more than 80% of its production based on environmental and social criteria with the ABR certification, which includes a QR code on the clothing label of some national brands, allowing the cotton to be traced to its farm of origin.

For Schenkel, the runway showcased the fruits of designers’ labor.

“It was their harvest,” he said. “And everyone in the cotton chain is celebrating something I like – jeans. Who doesn’t have a piece of denim in their closet?”

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PM Shehbaz Shahrif says prayers at Masjid-e-Nabvi (PBUH)

PM Shehbaz Shahrif says prayers at Masjid-e-Nabvi (PBUH)

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PM Shehbaz Shahrif says prayers at Masjid-e-Nabvi (PBUH)

Prime Minister Shehbaz Sharif said Isha prayer and nawafil at Riazul Jannah in Masjid-e-Nabwi (Mosque of the Prophet) during his visit to perform Umrah on Saturday.

Earlier, he visited the Roza-e-Rasool (Prophet Muhammad PBUH). He prayed for the development and prosperity of the country, as well as for the Muslims of Palestine and Indian Occupied Kashmir.

Punjab Chief Minister Maryam Nawaz also visited the Roza-e-Rasool during and prayed for the progress and prosperity of the country.

Madina Governor Prince Salman Bin Sultan welcomed Prime Minister Shehbaz Sharif on arrival in the holy city.

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Read more: PM Shehbaz touches down in Saudi Arabia on a three-day official visit

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Giorgio Armani catwalk blooms with florals at Milan Fashion Week

Giorgio Armani catwalk blooms with florals at Milan Fashion Week

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Giorgio Armani catwalk blooms with florals at Milan Fashion Week

Florals bloomed on the catwalk at Giorgio Armani on Sunday, adorning winter outfits and accessories as the veteran Italian designer presented his latest collection for his main line at Milan Fashion Week.

Armani, affectionately known as King Giorgio in Italy, opened the autumn/winter 2024 womenswear show, called “Winter Flowers”, with fluid looks in light grey and brown – jackets and trousers, accessorised with floral blue scarves or sashes.

The floral theme was omnipresent in the show with floral prints or embroidery adorning jackets, dresses, blouses, hats and bags.

Floral prints or embroidery in pink, blue and green added colour to dark creations in blue or black.

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“The flowers are a sign of a better season coming and I really liked the contrast – there are no flowers in winter, I created them,” Armani, 89, told reporters.

For the evening, sequined floral embroidery shimmered on jackets, sheer tops and dresses.

Armani closed the show with a selection of strapless frocks with sparkling flower decorations.

The designer presented the latest collection for his second line, Emporio Armani, on Thursday.

Milan Fashion Week runs until Monday, with editors and buyers then heading to Paris for the last leg of the month-long seasonal catwalk calendar.

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Ami updates bourgeois styles for fall runway show at Paris Fashion Week

Ami updates bourgeois styles for fall runway show at Paris Fashion Week

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Ami updates bourgeois styles for fall runway show at Paris Fashion Week

Ami designer Alexandre Mattiussi added a contemporary flair to classic bourgeois styles for his fall/winter collection, presented on the catwalk at Paris Fashion Week.

Men and women models marched out of giant double doors — the set was a towering building facade — parading long tailored coats, fitted suit jackets and glittering tops.

The idea was to evoke life in a Paris apartment building, Mattiussi explained after the show, when he was swarmed by guests.

“There was the idea of doing something very sophisticated, very evening-like,” he said.

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Dressier looks included a trim, fake-fur top with three-quarter-length sleeves, a shimmering gold dress with plunging V-neck, and for men, a sheer grey tank top paired with high-waisted trousers.

Models included actors Diane Kruger, Laetitia Casta, Lou Doillon, Andres Velencoso and Audrey Marnay — prompting murmurings of surprise from the audience as they walked by.

A winner of the French fashion prize Andam, Mattiussi founded the fast-growing label Ami in Paris in 2011. Within four years, the brand opened a store in Tokyo, followed by Beijing in 2018 and New York in 2021.

Paris Fashion Week’s fall/winter menswear shows run through Jan 21, and include presentations from some of the industry’s largest brands, including LVMH, opens new tab labels Dior and Louis Vuitton, as well as Hermes, opens new tab, Valentino and Balmain, along with dozens of smaller labels including Sean Suen and LGN Louis Gabriel Nouchi.

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