Connect with us

Business

Inflation is changing habits including eating less, reduced focus on personal hygiene

Published

on

Asian shares dip with eyes on China economy, US shutdown

Your buying habits and priorities depend upon your income. You may like Gucci or Ralph Lauren products, but it is your income and purchasing power which determine what you will buy or not.

The prevailing cost-of-living crisis fuelled by inflation is making the people – especially those from low income groups and middle class – to change their priorities not withstanding what they like or dislike. With most of the money spent on food and energy needs, an overwhelming majority has is very little spend on other items. You can observe it easily in Pakistan.

Meanwhile, many don’t have money to eat enough as they are opting to eat less while some completely removing items like milk, eggs and meat from their grocery lists.

With no increase in income or reduction in prices in sight, the only solution they have is to adjust their needs and find less expensive alternatives.

Advertisement

However, the reduced purchasing power is itself causing or complicating other problems. The less they spend, the fewer consumer goods are sold. It means reduced domestic demand that hurts the industries badly.

So the existing businesses aren’t expanding and the new ones not established, which means fewer or no employment opportunities besides the negative effects on revenue collection by the government. It’s a vicious circle for everyone, but more clearly visible in countries like Pakistan.

An example of change in buying habits amid the rising cost of living has emerged from France where, according to Reuters, French consumers are buying fewer personal hygiene and household products, sacrificing tampons and laundry detergent as prices of products made by big brands like P&G and Unilever surge.

The shift in shoppers’ habits could create a new battleground for retailers, politicians and consumer goods makers that have for months been fighting over food prices.

The data, compiled by NielsenIQ, showed overall sales volumes for shower gel, tampons, dishwashing products, laundry detergent and toilet paper declined in the year ended Sept 17. Supermarket prices for items in each of these categories were sharply higher so far this month versus the same period last year.

Advertisement

“Where there are good private label alternatives you see a big shift towards private labels,” said Anton Delbarre, chief economist at retail trade group Eurocommerce.

“And what you also see is some people actually do eat less, shower less, clean the house less, or they use a little less product for their dishwasher or their washing machine.”

President Emmanuel Macron’s government is due to address grocery inflation in its budget on Wednesday, with legislation to bring forward annual negotiations between food producers and supermarkets. It hopes price cuts can then take effect from Jan 15 rather than March 1 as usual.

Food makers like Nestle and Pepsico have been criticised by supermarkets and politicians for not “co-operating” in pricing negotiations, and for reducing pack sizes of products.

Carrefour, which has pricing power as France’s No 2 supermarket operator, last week slapped “shrinkflation” labels on products that are getting smaller with no price cuts.

Advertisement

Major brands like Ariel laundry detergent and Dove soaps have for years dominated the market versus retailers’ private label goods.

But the NielsenIQ data shows volumes for private label personal products are inching up while those for big brands decline. For instance, shower gel volumes fell 6 per cent overall and 10pc for big brands but rose 14pc for private label products.

Similarly, while laundry detergent volumes were down about 2pc across the category and fell 10pc for big brands, they surged 28pc for private label brands.

Where people bought less shower gel, tampons, dishwashing products, laundry detergent and toilet paper made by big brands in the year to Sept 17, they bought more of each type of product made by retailers’ private label brands.

While grocers and the government have been vocal about their frustrations in the media and at hearings with lawmakers, consumer goods companies have largely kept quiet, leaving trade groups to speak on their behalf. Unilever declined to comment and P&G did not respond to a request for comment for this story.

Advertisement

“Consumer goods volumes are weak because of the weak economy in France,” said Bernstein analyst Bruno Monteyne.

Carrefour CEO Alexandre Bompard warned in August that high prices had forced consumers to make massive cuts to spending on essential goods.

Bompard, who has for months slashed prices to win shoppers away from rivals, said then that Carrefour was free to sell washing powder at a 60% discount, but would not be able to do so after a cap on the promotions retailers can offer becomes law.

He said the change would limit Carrefour’s bargaining power with large suppliers like Procter & Gamble, Henkel and Unilever.

Delbarre at Eurocommerce said some of the change in what shoppers buy was likely to persist even after the cost-of-living squeeze eases.

Advertisement

“People are actually rationing, in part because of decreased purchasing power, and also because salaries always lag behind inflation,” he said. “Once salaries catch up to inflation that effect should probably diminish, but some of it will remain because people create new habits.”
 

Business

Stocks wobble as interest rates remain the main focus

Stocks wobble as interest rates remain the main focus

Published

on

By

Stocks wobble as interest rates remain the main focus

The KSE-100 Index tumbled around 1.50 per cent after setting a new high during early trading, as the high interest rates with no rate cuts in sight made investor resort to profit taking amid the Monetary Policy Committee (MPC) meeting being held on Monday.

The session started with the benchmark index setting a new high by crossing the 73,000 barrier and touching 73,300.75 against the previous closing of 72,742.74.

But the rout started soon afterwards, which peaked in the afternoon session, as the KSE-100 Index at one point slid to 71,602.94, thus down 1.55pc.

By the time trading was closed, it settled at 71,695.03, representing a net loss of 1.44pc or 1,047.71 points.

Advertisement

Read more: Pakistan interest rates likely to be maintained, IMF will formally approve release of $1.1bn

The latest losses came as investors, who resorted to profit taking after the previous week’s rally, eagerly awaited the MPC outcome and reasons cited by the central bank for the expected decision of not going for rate cuts while looking for a clue about future course of action. The next MPC meeting is scheduled for June 10.

Pakistan has been witnessing historic-high interest rates amid a persistent inflation crippling the economy and more energy tariff hikes on the cards, which will obviously fuel the existing inflationary pressure.

However, the diminishing hopes of rate cuts by the State Bank of Pakistan despite a declining inflation during the January-March period showed by the consumer price index (CPI) – a monthly gauge of prices – and a similar reading for April meant that the market couldn’t sustain the initial trend witnessed on Monday.

WHY RATE CUTS REMAIN A KEY DEMAND

Advertisement

It must be noted that the rate cuts will only give a much-needed boost of business activity but also prop up the rupee as lower interest rates make the dollar – the top safe-haven currency – less attractive, as the green back flourishes when the borrowing costs are high.

Read more: Dollar rally supercharged by US rate outlook, could complicate inflation fight for other economies

Hence, the rate cuts will also help reducing inflation which is mainly a product of expensive imports – a natural outcome of rupee devaluation.

That’s why interest rate cuts is the main demand made by business community against the IMF dictate which calls for monetary tightening along with liberalisation of currency market.

Advertisement
Continue Reading

Business

Japanese yen jumps against US dollar on suspected intervention

Japanese yen jumps against US dollar on suspected intervention

Published

on

By

Japanese yen jumps against US dollar on suspected intervention

The yen jumped suddenly against the dollar on Monday, with traders citing yen-buying intervention by Japanese authorities to try to underpin a relentless tumble in the currency to levels last seen over three decades ago.

The dollar fell sharply to 155.01 yen from as high as 160.245 earlier in the day. Trade sources said Japanese banks were seen selling dollars for yen. It was last fetching 156.21 yen.

Traders had been on edge for weeks for any signs of action from Tokyo to prop up a currency that has fallen 11 per cent against the dollar so far this year. The yen’s plunge to 34-year lows has come despite a historic exit from negative rates last month as traders bet Japanese rates will remain low for some time.

Japan’s top currency diplomat Masato Kanda declined to comment when asked if authorities had intervened.

Advertisement

Read more: Japanese yen trips past 160 per dollar to April 1990 lows

“I won’t comment now,” Kanda, the vice finance minister for international affairs, told reporters.

Japan’s Ministry of Finance was not immediately available for comment, with markets in the country closed for a holiday on Monday.

“The move has all the hallmarks of an actual BOJ intervention and what better time to do it than on a Japanese public holiday, which means lower liquidity in USD/JPY and more bang for the Bank of Japan’s buck!”, said Tony Sycamore, Sydney-based market analyst at IG.

Bank of Japan Governor Kazuo Ueda told a press conference after a meeting last week that monetary policy does not directly target currency rates, although exchange-rate volatility could have a significant economic impact.

Advertisement

Read more: Powell dashes US rate cut hopes, says current policy needs more time to work

The yen had moved nearly 3.5 yen between 158.445 and 154.97 on Friday as traders vented their disappointment after the Bank of Japan kept policy settings unchanged and offered few clues on reducing its Japanese government bond (JGB) purchases – a move that might have put a floor under the yen.

The yen has been under pressure as US interest rates have climbed and Japan’s have stayed near zero, driving cash out of yen and into dollars to earn so-called “carry”.

Read more: Stocks wobble as interest rates remain the main focus

The suspected intervention comes just days ahead of the Federal Reserve’s May 1 policy review, with investors already anticipating a delay in Fed rate cuts after a batch of sticky US inflation data and as officials including Chair Jerome Powell emphasise even those plans are dependent on data.

Advertisement

Japan intervened in the currency market three times in 2022, selling the dollar to buy yen, first in September and again in October as the yen slid towards 152 to the dollar, a 32-year low at the time. Tokyo is estimated to have spent as much as 9.2 trillion yen ($60.78 billion) defending the currency.

The United States, Japan and South Korea agreed earlier this month to “consult closely” on currency markets in a rare warning and Tokyo has stepped by its rhetoric against excessive yen moves.

The yen has also hit multi-year lows against the euro, Australian dollar and Chinese yuan.

“Today’s move, if it represents intervention by the authorities, is unlikely to be a one-and-done move,” said Nicholas Chia, Asia macro strategist at Standard Chartered Bank in Singapore.

“We can likely expect more follow through from MOF if USD-JPY travels to 160 again. In a sense, the 160-level represents the pain threshold, or new line in the sand for the authorities.”

Advertisement

Continue Reading

Business

In north-eastern Argentina, yerba mate is more than the national drink

In north-eastern Argentina, yerba mate is more than the national drink

Published

on

By

In north-eastern Argentina, yerba mate is more than the national drink

 For millions across the heartland of South America, bitter-tasting yerba mate tea is a beloved staple of social gatherings and morning routines. But here, in the steamy grasslands of Argentina’s northeast Misiones Province, mate is also a way of life — literally.

For generations, low-paid labourers known as “tareferos” have toiled in the forests of Misiones, the mate capital of the world. They get paid by the weight, so each morning, the race is on. From dawn to sundown, they cut a seemingly endless harvest of the hardy leaves and stuff them into white bags until they burst at the seams. After being dried, packaged and trucked off, the herbs spread to virtually every Argentine household, office and school — as well as to neighbouring Brazil, Paraguay, Uruguay and farther afield.

For tareferos, mate is mostly a commodity, sold for $22 a ton. But workers also sip the infusion during breaks in the fields, its caffeine helping them stay energized. The gruelling work in north-eastern Argentina dates back to the arrival of the Spanish, when Indigenous tribes worked Jesuit plantations in what is now Paraguay.

“Yerba mate gives us harmony and strength,” said Isabelino Mendez, an Indigenous village chief in Misiones. “It’s part of our culture.”

Argentina’s government has long supported the mate industry with price controls and subsidies, keeping farmers’ incomes higher than they would be if subjected to free-market competition.

Advertisement

But this year, libertarian President Javier Milei’s draconian financial measures to fix the economy have thrust mate producers and tareferos alike into uncertainty. To downsize the state, Milei seeks to scrap price controls and other regulations affecting a range of markets, including yerba mate.

Small producers fear that big companies will set prices they can’t afford to match and push them out of the market.

Julio Petterson, a mate producer from the northern Andresito village, fears a repeat of the 1990s, when similar liberal policies wreaked havoc on small producers. “We barely survived,” he said. “Thousands of other producers went bankrupt.”

Workers say they’re bracing for mass layoffs.

“If the government deregulates prices, this will harm the producers who own the land and, ultimately, we’ll lose our jobs,” said 40-year-old Antonio Pereyra Ramos, who oversees 18 workers. “The economic crisis is hitting us hard.”

Advertisement
Continue Reading

Trending

Copyright © GLOBAL TIMES PAKISTAN