The launching ceremony of the book ‘Research on Reconstructing of Culture and Communication in Global South’ by Dr Muhammad Yusuf was held on Friday.
The event was held organised by Quaid-e-Azam Library of Gujarat University and various guests belonging to the teaching profession praised the work of Dr Yousuf who is an esteemed professor of Mass Communication and Media Studies.
The special guests of the opening ceremony included well-known communication and journalism teachers, senior journalists and media persons Professor Dr Bushra Hameedur Rehman, Amitaz Alam, Professor Dr Hasan Raza Shirazi, Ahmed Waleed, Dr Naveed Iqbal Chaudhry and others.
The launch of the book was presided over by Faculty of Social Sciences Dean Professor Dr Faisal Mehmood Mirza while Director Media Sheikh Abdul Rasheed thanked all the guests and participants.
Gujarat University is a scientific and cultural institution whose goal is to produce young talented people as universities play an important role in the development of new knowledge around the world.
In this particular aspect, Dr Muhammad Yusuf’s book has made a significant effort to highlight the importance of knowledge generated by the Global South as compared to the Global North by compiling a 400-page research book.
Speaking at the event, senior journalist Imtiaz Alam said, “critical thinking and research is the foundation of quality academic research and breaking rotten traditions is the re-structuring of knowledge.”
Professor Dr Bushra Hameedur Rahman highlighted, “a person can make progress with the help of intention and sincerity as an individual focus on society is the guarantee of achieving the destination.”
She added, “Universities are important cultural and research institutions of the society and roles played by teachers work as a huge factor for students’ growth and the valuable research effort of Dr Muhammad Yusuf is a reference book for students and teachers in this direction.”
Professor Dr Hasan Raza Shirazi said “now a days, social media is the ambassador of change and public opinion is being formed by creating social facts through the media therefore, qualitative research is the only way that leads us to the real facts.”
Well-known journalist Ahmad Waleed said “modern media has become the pivot of communication revolution but there is a lack of research analysis in different dimensions in Pakistan as the duty of universities is to create the future of students.”
Dr Muhammad Yusuf said, “the development of knowledge is always in the Global North, but local solutions can only be made possible through the research process keeping the problems of the South in a broad perspective as Global South is different and it has a unique way of life based on local cultures.”
Dr Yusuf while appreciating the knowledge-friendly personality of Vice-Chancellor Prof Mushahid Anwar said that without his patronage and support, this event would not have been possible.
Faculty member Dr Rezai Mustafa performed the duties of organizing the opening ceremony and the opening ceremony was attended by a large number of students along with teachers and senior members of the university administration.
Post Views: 41